JAMS is a new line of cannabis infused edibles that are actually tasty and effective in different dose forms. From Fast-Acting Jellies, to traditional Jellies, Chocos and Tarts– there’s a treat for any and everyone’s jam.

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Photography: Cody Guilfoyle

Props: Sean Dooley

Production Queens: Maryclaire Grace, Eliza Hoyland, Kathleen Thibodeau, Emily May

CD: Jordan Broun

(Special shoutout to I Heart Reps)

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www.hellojams.com | @_hellojams

Introducing Plant Precision

Exploring beyond the boundaries of THC, Plant Precision is a new line of products created to target specific wellness destinations. From gummies that harness the powers of minor cannabinoids to an ultra-relieving topical gel, Plant Precision is for those seeking new dimensions of daily wellness—precisely where and when it’s needed.

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Photographer: Alpha Smoot

Stylist: Kalen Kaminski

CD: Jordan Broun

https://curaleaf.com/plant-precision

Art Directors: Estevan Serrano, Vaughn Renner

Senior Copywriter: Christina Nordin

Need: Product image library to use across promotional marketing materials - online, in-store, social media, CRM, OOH

Concept: By leaning into shapes and color to represent “effects” we can portray personalities of each of the Select products and their associated strains to give customers a sense of the desired outcomes when vaping or consuming. i.e. triangles = active, actionable = sativa, circles = soft, mellow = indica, squares = middle ground = hybrid. All props and backgrounds were shot in gray for max versatility and color-corrected in post

Photographer: Stephanie Gonot

Props/Styling: Amy Taylor

Art Direction: Jordan Broun

ACD: Mollie Ableman

CD: Cole Orloff

As the sole designer on the Style team, I led all brand development, art direction, and asset creation for the Style brand under FabFitFun.

Style is a fashion box service where 1) members fill out a profile, letting stylists know what their lifestyle is like, any likes/dislikes, and if they have any specific needs, 2) stylists pull 5-6 items that fit the member’s profile, their body shape and personal preferences, 3) the members then receive their items in the mail where they can try on in the comfort of their own home and only keep the items they like.

This is a sampling from the Holiday catalog– the second catalog in the history of Style, pulled together from concept to execution in a matter of a few weeks.

Also showcased is a small collection of CRM emails, a landing page banner, and e-commerce collateral.

Graphic Designer + Social Media Manager

Series of postcards highlighting show details plus One Sheets for exhibitors to share on social media channels

Skills: image selection, image retouching, typography, layout design, branding, style guide

Lyft + Paul McCartney secret show in NY city

Introduce the launch of PM’s new album, Egypt Station

Social Posts: static + GIF

Memorabilia ticket: high end cardstock, each with unique code

In-app cars, wraps

Social movement calling all fellow health nuts, vegans, those with allergies to share why they drink Almond Breeze with #DrinkToThat

Shot across seven locations on Abbot Kinney in Los Angeles

Skills: art direction, concepting, typography, wardrobe styling

Variety of videos put together for social media, non-profits, concepts, etc.

Skills: art direction, concepting, story boarding, prop styling, wardrobe styling, food styling, typography, music selection, working with editors on edits

Amazon A+ pages featuring full Blue Diamond Almond family of products with larger brand story

Blue Diamond Website with eComm capability

Skills: art direction, concepting, image comping, typography, brand guidelines

For the Fourth of July, Bud wanted to showcase a soldier who had just come home from serving. On one side of the pole topper we show the soldier greeting his wife and family for the first time. On the other, we show him relaxing and hanging out with family and friends in their backyard while celebrating the holiday and his return.

We were inspired by the Instagram filters and stickers that just came out and began with these colored illustrations to sell in our concept. The final product was a full campaign shot by Eric Klein.

Know what you're cooking for dinner, but have no idea where to begin on pairing a beer with it? Download the Brew Chef app and scan the beer aisle at your local grocery store!

The app prompts you to select which type of protein you are cooking with (beef, chicken, fish, or pork) and then it switches to camera mode. Simply scan the beer aisle using your phone camera, and the different options that pair with your protein will begin popping up. From there, users are able to look through recipe ideas, save recipes, and explore more info on each beer through augmented reality.

Dinner & Drinks. Easy. 

Series of headercards for displays in grocery stores and c-stores for Frito-Lay and Anheuser-Busch clients.

Yogurt Aisle takeover concept for Dannon.

Convenience store product featuring horizontal bags that allow consumer to add their own toppings from the hot bar.

Skills: Concepting, casting, typography, art directed photoshoot, art directed food photoshoot

Series of logos created for teams, companies, campaigns, etc.